My post title is an example of Comparability as described by Tim Ash. His article in Website magazine also quotes Dr. Robert Cialdini for ways to create influence and trust in today's marketplace. Do you agree with his 6 universal principals?
- Reciprocation - we tend to return favors - so give in order to get.
- Scarcity- If its unavailable - I want it. Even perceived scarcity generates demand.
- Authority - If an expert says it - it must be true.
- Consistency - If people take even a small stand, they're likely to honor that commitment.
- Consensus - People look for 'social proof' of what others are doing.
- Liking - People are likely to buy from people they like.
Put us to the test, The Eisenlauer Team wants to be your local real estate experts. We're giving, we are unique, we can speak with authority because of our longevity in the Des Moines market. People like us and we're nice and dog-gone-it, nice is important. You'll like us. Ask your neighbor.
Bill Eisenlauer 770-2455 or Bob Eisenlauer 979-2883
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